Shein is a website that sells affordable, on-trend clothing for women. It’s a popular destination for fashion-savvy shoppers looking for good deals on trendy pieces. However, there is a lot of controversy surrounding the online retailer Shein. Some people claim it is a scam, while others say it is a legitimate business. So, what is the truth? Is Shein a scam, or is it a legitimate business, and how has the company become so successful? In this post, we’ll look in-depth at Shein to see if it is a legit business or a scam.
What Is Shein?
Shein was founded in 2008 by Chris Xu. The company is headquartered in Nanjing, China, and has offices in the United States, United Kingdom, France, Spain, Russia, Ukraine, India, Malaysia, and Australia. Shein was recently valued at more than 100 billion dollars, which is more than Zara and H&M combined. With over 20 million registered users and shipping available worldwide to more than 200 countries, Shein is one of the most popular online retailers.
The website offers a wide variety of clothing for women, men, and children, including dresses, tops, bottoms, outerwear, swimwear, and more. Shein also sells shoes, bags, jewelry, beauty products, and home goods.
Is Shein A Legit Website?
With Shein’s incredibly low prices and deals, it’s normal for someone to wonder, “Is Shein a legit company and website?”. The good news is that Shein is a legitimate website. It’s not a scam. However, there are some things you should know before shopping on the site that differs from traditional manufacturers.
The Quality Of The Products
First, Shein is an international company, and most of its products are made in China. The quality of the clothing is often lower than what you would find at a department store or a higher-end clothing retailer. The fabrics are often thinner, and the stitching is not as well done.
However, the prices reflect the lower quality. Shein’s clothes are affordable, and you can often find good deals on trendy pieces. If you’re looking for cheap, on-trend clothing, then Shein is a great option. However, if you’re looking for high-quality clothes, you might be disappointed with what you find on the site.
Shipping Time Varies
Another thing to keep in mind is that shipping times can vary. If you’re in a hurry for your clothes, then Shein might not be the best option. The company does offer expedited shipping for an additional fee, but even then, it can take up to two weeks for your order to arrive. Also, since the company is based in China, it can take a while for your order to make its way to you.
Sizing Tends To Run Small
Another thing to keep in mind is that Shein’s sizes run small. Many shoppers have found that they need to size up, sometimes by two or three sizes, to get clothing that fits appropriately. This can be frustrating, so be sure to check the size chart before you order.
No Brick And Mortar Location
Finally, Shein does not have a brick-and-mortar store, so you can’t try on the clothing before you buy it. This means that you’ll need to be careful when ordering and make sure that you select the right size. You may also want to order a few different sizes and return the ones that don’t fit. However, it’s important to remember that you’ll need to ship the order back to China, which can be costly.
Despite these drawbacks, Shein is legit. While the company may have some downsides, it is a real website where you can find cheap, on-trend clothing. Just be sure to keep the above information in mind before you start shopping.
How Has Shein Become So Successful?
Due to its success and popularity, many clothing brands and retailers wonder how Shein has become so successful. After all, the company doesn’t have any brick-and-mortar stores, and its clothing is often of lower quality than what you would find at a traditional retailer. So, how has Shein become one of the most popular online retailers? In this section, we’ll explain exactly what Shein is doing right.
Choosing The Right Clothing Supplier
One of the most important things that Shein does is choose the right clothing suppliers. The company has built relationships with factories in China that produce high-quality clothing at low prices. This allows Shein to offer its clothes at very affordable prices, which is one of the main reasons why shoppers love the site.
If they were to source their clothes from traditional manufacturers, they would likely have to raise their prices, which would turn shoppers away. By working with factories that can offer the best prices, Shein can keep its prices low and attract a large number of shoppers. For retailers and clothing brands, it’s crucial to find a clothing supplier that can offer the best prices while still providing a certain standard of quality.
Targeting Gen Z Over Other Generations
More than 79.9% of Gen Z state that when they’re shopping for fashion, price is the most crucial factor in their decision. Understanding its target market, Shein has leaned into their audience and created an affordable fashion destination for Gen Z. This is one of the main reasons the company has succeeded.
Not only does Shein offer its clothes at very affordable prices, but it also offers a wide variety of styles to choose from. This allows shoppers to find the perfect outfit for any occasion, whether going to school, work, or a party, while staying in style and on-trend. In addition, this makes it socially acceptable for Gen Z to shop at Shein, which is something that can’t be said for other fast fashion retailers.
Plus, by using micro-influencers, who tend to do very well with the Gen Z demographic, Shein has been able to reach its target market and promote its clothes in a way that resonates with them instead of relying on traditional advertising methods.
For clothing brands and retailers, it’s essential to understand your target market and what they’re looking for. Instead of trying to please everyone, it’s important to focus on a specific target market and cater to their needs.
Offering A Wide Range Of Products
Shein offers a wide range of products, which is one of the main reasons why shoppers love the site. Whether you’re looking for clothes, shoes, or accessories, you can find it all on Shein. In addition, the company has an ever-changing selection of clothes, so shoppers always have something new to choose from. This is one of the main reasons why shoppers keep coming back to the site. They know that they can always find something new and on-trend to wear.
For clothing brands and retailers, offering a ton of products may not be feasible, depending on your target market. Even more important is to provide the right products for your target market and keep your selection fresh, so shoppers have a reason to keep coming back. This can be done by adding new products regularly or by getting rid of older products that are no longer selling well. Either way, it’s essential to make sure that your selection is constantly evolving.
Using Social Media As A Marketing Tool
Shein uses social media as a marketing tool, which is one of the main reasons the company is so successful. Shein dominates on platforms like TikTok and YouTube, which is where a lot of Gen Z shoppers are spending their time. By creating fun and creative content, Shein has been able to reach its target market and promote its clothes in a way that resonates with them. This is something that other fast fashion retailers have struggled with.
Plus, they also encourage others to post about their experiences with Shein. For example, it’s common to find videos of Shein hauls, which is where a shopper will show off all of the new clothes they’ve bought from the site. These videos are often viral and have millions of views. This is free marketing for Shein, as these shoppers are essentially doing the work for them. They’re showing off the clothes in a positive light and getting other people interested in shopping on the site.
Clothing brands and retailers can use social media to their advantage by creating fun and creative content that will resonate with their target market. This is a great way to reach new shoppers and promote your clothes in a positive light. Plus, it’s a great way to build brand awareness and loyalty among your existing customer base.
I also wrote another blog for the success of shein. Click to read if you’re interested.
Websites like Shein
Fast fashion is booming. In response to changes in the sector, an increasing number of businesses are aiming for online sales. Click to read this article about websites like Shein. And it also talks about whether Shein is the right choice in the first place, along with some sustainable alternatives.
Wrapping It Up: Is Shein Legit?
Yes, Shein is a legit company. It’s a popular online retailer that offers affordable clothes for women, men, and children. The company has a wide selection of clothes and always has new arrivals so shoppers can find something new to wear. By choosing a top-notch clothing supplier and leaning into their target market, Shein has become a force to be reckoned with in the fashion world. All brands and retailers can learn from their success.