Clothing trade shows or fashion trade shows are events where buyers and clothing sellers meet to exchange goods. These events are typically large-scale, with many companies participating in the event. There is usually a large exhibition hall for displaying the clothes.
The first clothing trade show was held in the United States in 1876 when the National Cloak and Suit Manufacturers’ Association sponsored the first industry trade show in New York City. Trade shows are an important way for retailers to find new suppliers and get new ideas for running their businesses. Trade show attendees can also see what competitors are up to stay ahead of the game.
This article will discuss the benefits of attending trade shows, how they work, and what you should expect at one.
Why Attend a Clothing Trade Show As A Buyer?
-Visiting a variety of brands and styles in one place,
Attending a trade show as a buyer is beneficial because you will be exposed to various brands and styles of clothing. It allows you to find the perfect outfit for your store and get an idea of what is trending in the market.
-Seeing new collections before they hit stores,
In addition to buyers and sellers, design companies or studios participate in clothing trade shows. These professional people will display their new collections or ideas for the coming seasons. Most of the time, they present what they prepared for the show half a year ago. And if you aren’t at the trade show, you will miss the chance to learn more about the leading trends.
-Finding out about new materials and fabrics,
There are countless materials and fabrics for each show. In addition to traditional or common materials, new materials or fabrics will emerge. For example, sustainable recycled polyester fabrics and accessories. Sometimes, those new materials can lead to new collections next year. And attendees usually can get discounts for the new materials or fabrics.
-Meeting new wholesale suppliers or distributors,
If you are unhappy with your current suppliers, attending a trade show is one of the most direct and effective ways to find some new quality suppliers. And suppliers who are qualified to exhibit have some advantages and strengths. You can also go directly to the show to evaluate their products, prices, etc. Sometimes, you can also find out if your competitors are working with them or not.
-Getting better personal business experience.
Suppose you have never attended an apparel trade show. In that case, I suggest that to improve your business negotiation skills and market analysis skills, you need to go to one as soon as possible if you have the opportunity. The real personal experience will make you remember new things better and get inspired from clothing business perspectives.
-Learning about new production techniques.
Garment factories are always particularly specialized in production equipment and techniques. While clothing brands might seldomly know about production techniques, they focus on collections and marketing. Whether you lack of this kind of knowledge or want to explore more new techniques, you need to go to a clothing trade show to find your answers.
How to Find the Right Clothing Trade Show For Your Needs?
The first thing you need to consider before attending a trade show is what you want to achieve from it. If you want to learn new designs and trends, go for creative fashion or bridal wear shows. If you’re looking for specific fabrics or textile machinery, attend textile trade shows like Texworld or Texprocess if you are looking for one with the type of clothing you are selling. It’s important to do some research ahead of time.
Then you can search for clothing trade shows on google or Facebook according to different types of fashion trade shows, such as regional, seasonal, or clothing type shows. When you find some trade shows, it’s time to make a list. Then you can make detailed research before attending them.
5 Fashion Trade Shows in the USA For Your Reference
There are several trade shows in the United States with different scales, sizes, and approaches to displaying products. This list is an overview of the most popular trade shows in the United States.
01 MAGIC Las Vegas Fashion Tradeshow
MAGIC joins a global audience of retail buyers – from big-box to boutique – together with influencers, media, and industry thought leaders. MAGIC is more than just an event: it’s a deeply rooted community and a place brands and retailers call home. It usually takes place in February, but it might vary from year to year.
02 The Private Label Manufacturers Association
PLMA is all set to take place from November 13-15, 2022, at Donald E. Stephens Convention Center in Chicago. The trade show will attract approximately 200,000 attendees and 1300 brand exhibitors from the apparel industry in the United States.
03 Texworld USA
Texworld USA is one of the largest sourcing events on the East Coast featuring apparel fabrics and the fabrics industry. This fair provides new firms to spread their contacts all across the globe and create awareness about their brand worldwide. The fair offers an opportunity for various brands and distributors to view a large range of textiles and fabrics.
04 LA TEXTILE
It’s the fashion industry premier West Coast destination for textile, design & production resources from around the globe. Hundreds of international fabric collections and design services will be displayed. It usually takes place in Septemper, but it might vary from year to year.
05 Apparel Sourcing USA
Apparel Sourcing USA is an event showcasing products from apparel brands, retailers, wholesalers, and independent design firms a dedicated sourcing marketplace for finding the best domestic and international apparel manufacturers.
The Top 3 Fashion Trade Shows in Aisa.
01 National Garment Fair
The National Garment Fair in India is the largest and most prestigious trade show for garment manufacturers. This year, the fair was organized at Pragati Maidan in New Delhi.
The fair is organized by The Apparel Export Promotion Council (AEPC) of India and its members. AEPC has been organizing the fair since 1964 to help promote Indian exports.
This trade show provides a platform for designers and buyers to meet and exchange ideas about the latest trends in clothes fashion world. The National Garment Fair also attracts buyers from across the globe that are looking for new fashion products from all over India.
02 Intertextile Shanghai Apparel Fabrics
Intertextile Shanghai Apparel Fabrics is a comprehensive platform to showcase supreme apparel fabrics and accessories. It provides an excellent opportunity for overseas suppliers and buyers to build stronger relationships in the region and increase their presence in the market.
It is an event that occurs twice yearly, in September and March, at the Shanghai New International Expo Centre in the Pudong district. It hosts around 1,300 exhibitors from more than 30 countries across four exhibition halls. They showcase over 665 fabrics for clothing, home textiles and furnishings, and materials for upholstery.
03 HKTDC Hong Kong Fashion Week
HKTDC Hong Kong Fashion Week is Asia’s premier source of style and allure. The fair is an exclusive fashion sourcing event that boasts a wide variety of all-season products and services, such as fashion accessories, bridal and evening wear, intimate wear, clothing material and accessories, children’s wear, yarn and fabric, fashion tech, and much more. It has long been a launch pad for up-and-coming designers to showcase their designs to international buyers.